Features add functionality … functionality that is expected

Your customers will expect to be able to do what they need to on the touch of a button. They can on other websites so your website needs to function as well, if not better, than others. Common features are :

• being able to browse products, look at images and read specifications
• buy and pay online and arrange for delivery
• book an appointment, training course, hotel room, holiday, etc and pay a securing deposit

And you will want to promote yourself appropriately, so your potential customers can find you :

• be easily found on Google™
• show your videos on YouTube™
• alert your promotions on Facebook™